Model Home Merchandising - Tricks or Trade?
September 15th, 2007 . by lifestylistWhen people walk model homes I’ve merchandised often I get the comment that their own home could never look as great as the model. Not true! Everything that I use in a model home is available to anyone - the “trick” is to develop your own group of sources and to search out things that appeal to your own lifestyle and tastes.
As a Lifestylist, a lot of my job when merchandising model homes is to do the research on who the potential buyer is for that home, and discover what their needs and dreams are. That often takes me to amazing places - national parks, museums, missions, estate sales and flea markets. Finding things that are unique to the area are what give a model personality and make the potential buyer feel at home.
I’ve launched Lifestylist Design to be able to design products for anyone that are similar to the one of a kind objects I’ve found for my homes.